New and exciting developments are taking place at California Audio Technology (CAT) and Newport Audio. They recently came to an agreement with Andrew Ard at DesignTech Marketing, Inc. in launching a new sales and marketing plan to work closely with their architects, builders, and designers. This new collaboration is based on mutual standards of quality.  “The implementation of any plan requires the insight of people who have proven track records in their areas of expertise. I can’t think of any better combination of key people, for us and our new strategy, to build our brand together with our dealer and representative support team than with Andrew Ard and Bob Grubbs,” says Brian Barr, President and CEO of CAT.

Bob Grubbs is CAT and Newport Audio’s newest employee. He worked in dealer relations and technical assistance with Runco International and Planar for over ten years. However, he has now taken a new role, as he will head dealer sales and support. Ard agrees that, “The investment that CAT and Newport are making here represents a serious commitment to implementing world class dealer and representative support for leading the industry where we need to be.”  CAT and Newport Audio will be at CEDIA Expo this year, further detailing their new plans, as well as displaying new amplifiers and Theta Digital.